SJ Group Introduced in Korea for the First Time in the World

“About 10 stores will open within the year, starting with 4 Lotte Jamsil, Suwon, and Hyundai Pangyo stores.”

The new golf wear ‘ECCO GOLF Apparel’, a joint venture between comprehensive fashion and lifestyle company ‘SJ Group’ and Danish shoe company ‘Eco Global’, was introduced for the first time in Korea.

SJ Group (CEO Lee Joo-young), which conducts Kangol and Helen Kaminski licensing business, launched ‘Eco Golf Apparel’ with Eco Global, which operates Danish premium shoe brand ECCO, and sold it at Shinsegae Gangnam branch, which opened on the 8th, as well as Lotte Department Store. 카지노사이트킹

It was announced on the 12th that it would open four stores, including Jamsil, Suwon, and Hyundai Department Store Pangyo.

‘Eco Golf Apparel’ is a joint brand between two fashion and shoe companies in Korea and Denmark aimed at globalizing golf apparel, and is significant in that it is the first brand launched in Korea in the world.

SJ Group signed a joint investment agreement for a new golf apparel business early this year, starting with the first global licensing agreement with Eco Global in 2022.

The differentiation that Eco Golf Apparel pursues is ‘Stylish performance’.

The strategy is to capture both activity and design by incorporating the brand heritage of Eco, which has a high level of recognition and customers in the golf shoe market for its comfort and functionality, into golf clothing.

This SS (spring/summer) season , we plan to introduce a total of 370 types of products, including outerwear, T-shirts, sweaters, skirts, and pants.

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